About 12wk.app
An AI-coached planning tool built on a focused 12-week goal-execution method โ so your annual goals become concrete weekly actions, not shelf-sitting resolutions.
What is 12wk.app?
12wk.app is a web-based productivity application that combines a focused 12-week execution approach โ a goal-achievement method that compresses annual thinking into 12-week execution cycles โ with an always-on AI coaching layer.
Many people accomplish in 12 focused weeks what others attempt over an entire year. 12wk.app gives you the structure, the accountability, and the AI guidance to make that happen consistently.
12wk.app is an independent product. It is inspired by the 12-week execution approach popularized by Brian Moran's book The 12 Week Yearยฎ, and is not affiliated with, endorsed by, or sponsored by its authors or publisher.
How it works
- 1
Set your 12-week vision and goals
Define 1โ3 meaningful goals for your next 12-week cycle. AI helps you clarify what truly matters.
- 2
Declare weekly tactics
Each week, commit to 3โ5 concrete actions. Your execution rate โ not effort โ is the number that matters.
- 3
Review, learn, and improve
A guided weekly review with AI coaching surfaces what worked, what stalled, and what to adjust โ turning every week into a learning loop.
Who we serve
12wk.app is built for anyone whose annual goals stay in their head while their weeks fill up with meetings and reactive work: founders, freelancers, students, researchers, athletes, and anyone tired of resolutions that fade by February.
The app is available in English, Simplified Chinese, Traditional Chinese, Japanese, German, and Spanish โ with AI coach responses that follow your interface language.