Goal setting, habit tracking & AI coaching · in 12-week cycles

Set goals you actually follow through on

Turn big goals into weekly habits — in focused 12-week cycles.

Free forever plan · No credit card required

Compressed Cycles

Replace 12-month drift with 12-week urgency

AI Coach

Personalised feedback every week, not once a year

Execution Tracking

Weekly scores that show exactly where you stand

12wk.app/dashboard

My 12-Week Cycle

Week 7 of 12 · 35 days remaining

On Track
Launch MVP85%
User Growth62%

This Week's Tactics

Ship onboarding flow to staging
Run 3 user interviews
Write launch announcement
Update pricing page

AI Coach: You're at 85% execution this week. The pattern shows you consistently execute better on Tuesday mornings — consider front-loading your hardest tactic there.

Most people don't fail because they lack ambition.

You don't need more goals. You need a way to keep them.

Big goals fade fast

Most plans feel exciting on day one, then disappear into notes, calendars, and task lists. The urgency fades and execution breaks down.

Weekly focus breaks down

Without clear commitments, every week turns into reactive work. You're busy but not making progress on what matters most.

Progress stays invisible

If you don't review execution, you can't tell whether you're improving or just staying busy. The gap between plan and reality grows wider.

How 12wk.app works

Goal setting in three steps, on a 12-week horizon.

A focused 12-week cycle turns goal setting into a habit you can feel. Here's the loop you'll run every quarter to set goals, build habits, and review progress.

01

Set your goals: annual vision + 12-week targets

Define what a great year looks like across life areas — career, health, relationships, finance. Pick the 1–3 outcomes you'll actually pursue in the next 12 weeks. Quality beats quantity.

02

Plan the week. Declare 3–5 tactics.

Every Sunday, break the next 7 days into 3–5 weekly declarations — concrete, observable actions that move your 12-week goals forward. The AI coach helps you check that they're specific, not aspirational.

03

Execute, capture, review, repeat

Tick off declarations daily, drop stray thoughts into the inbox, and end each week with a guided review. Track your execution rate — the % of declarations completed. 85%+ is what high performers hit.

Everything you need to set goals and follow through

Goal setting that turns into weekly habits you actually track

12wk.app pairs goal setting and habit tracking with a focused 12-week planning method, an AI coaching layer, a frictionless capture inbox, and weekly reviews — so the goals you set don't sit on a shelf.

Focused 12-week framework

Compress a year into a 12-week cycle of clear vision, weekly tactics, and accountability — the operating model used by elite performers from athletes to founders.

AI growth coach

An always-on coach trained on positive psychology, Adlerian task separation, and existential ownership. It asks the right question — not just praise — when you drift off course.

SMART weekly declarations

Translate big goals into 3–5 concrete, SMART weekly declarations and habits. The execution rate of declarations, not effort, is what we optimize for.

PARA capture inbox

Capture a stray idea in two taps. Sort later with PARA — Project, Area, Resource, Archive — so nothing important leaks out of your head.

Friction-aware weekly review

A guided review wizard that surfaces what worked, what stalled, and what mental friction patterns showed up — turning every Sunday into a course correction.

Execution dashboard

See your weekly execution rate, streaks, AI credits, and 12-week progress at a glance. The number that matters: % of declarations completed.

Bilingual (English + 中文)

Full English and Simplified Chinese, including AI coach responses that follow your UI language. No code-switching required.

Capture from anywhere

Telegram bot, web capture, browser bookmarklet, and a token-based capture API — drop thoughts into your inbox from any device, any context.

Why 12wk is different

Not another habit tracker. Not another to-do list.

To-do apps
help you manage tasks
Habit trackers
help you repeat behaviors
12wk
connects goals, weekly execution, and honest review

Most tools help you plan or repeat. 12wk helps you follow through by connecting long-term vision with weekly actions and honest feedback.

Short enough to create urgency. Long enough to create real progress.

Why 12 weeks works

A year feels far away. A week feels too short. Twelve weeks is long enough to create real progress and short enough to create urgency.

Shorter feedback loops

Review progress before the year disappears. Make adjustments while you still have time.

Clearer priorities

Focus on fewer goals at a time. Say no to good opportunities so you can say yes to great ones.

More honest execution

Measure actions weekly, not intentions annually. Face the reality of what you actually did, not what you planned.

Easier reset

Start a new cycle anytime without waiting for January. Every 12 weeks is a fresh start.

Who 12wk.app is for

Goal setting for people whose weeks are full of meetings.

12wk.app fits anyone who sets goals and builds habits but whose execution lives in calendar chaos — founders running OKRs, makers, students, and anyone done with New Year's resolutions that fade.

Founders & operators

Quarterly OKRs that turn into actual weekly decisions. Cut the gap between board update and Tuesday morning.

Designers, writers & makers

Creative work needs protected weekly blocks. Declare 3 outputs each week, capture all the other ideas to PARA.

Students & researchers

A semester ≈ 12 weeks. Use it natively. Declare reading, writing, and rest as concrete weekly actions.

Freelancers & solopreneurs

Without a manager, the weekly review becomes your manager. AI coach asks the questions a good boss would.

Athletes & habit builders

Training plans, strength PRs, mileage targets — all naturally weekly. Pair them with annual outcomes.

Anyone tired of New Year resolutions

If "this year I will" hasn't worked, "in the next 12 weeks I will" probably will. Smaller horizon, real accountability.

Pricing

Choose the way you want to execute

Monthly for flexibility, yearly for the best subscription value, and pay-as-you-go add-ons for occasional heavy AI work.

Monthly

Best when you want to validate one 12-week cycle before committing.

Starter Monthly

For one serious 12-week cycle with AI help every week.

$9/mo

1,200 AI credits

  • 1,200 credits / month: enough for weekly planning and reviews
  • Clarity when stuck: turn vague goals into next actions
  • Weekly execution plan: know exactly what to do this week
  • Review prompts: understand why progress slowed down
  • Thought cleanup: organize scattered ideas into decisions
  • Flexible monthly billing: upgrade or pause as your cycle changes
View plans
Recommended

Builder Monthly

The best monthly plan for consistent weekly execution.

$19/mo

3,000 AI credits

  • 3,000 credits / month: plan, review, and coach without friction
  • Annual + weekly planning: connect big outcomes to this week
  • AI coach chat: turn confusion into a concrete next move
  • Memory-backed advice: suggestions reflect your goals and history
  • Weekly review insights: see the pattern behind missed commitments
  • Best for active builders: founders, creators, and self-improvers
View plans

Operator Monthly

For heavy AI planning, multiple goals, or coaching-style workflows.

$39/mo

7,000 AI credits

  • 7,000 credits / month: enough for high-intensity planning weeks
  • Multiple cycles or roles: separate work, life, and growth tracks
  • Deep reviews: use more AI when decisions are high stakes
  • Batch thought organization: clean up long backlogs quickly
  • Priority capacity buffer: less worry about running out mid-cycle
  • Best for power users: founders, operators, coaches, and consultants
View plans

Frequently asked questions

Goal setting, habits, and the 12-week method — answered.

What is the 12-Week Year?
The 12-Week Year is a goal-execution framework popularized by Brian Moran. Instead of running on an annual calendar, you treat 12 weeks as a complete "year". Each cycle includes vision, goals, weekly tactics, and a closing review. The shorter horizon dramatically increases urgency and accountability — most people accomplish 50–80% of what they set, vs. less than 25% on a calendar year.
How is 12wk.app different from Notion, Sunsama, or Todoist?
Those are general productivity tools. 12wk.app is opinionated: every screen exists to support the focused 12-week loop — annual vision, weekly declarations, capture inbox, friction-aware review. You don't have to design a system; the system is already designed.
What does the AI coach actually do?
Three things: (1) reviews your weekly declarations for specificity ("is 'work on health' actually a tactic?"), (2) helps you reflect during the weekly review, surfacing patterns like "you keep moving the same task forward", and (3) responds in your UI language — Chinese or English.
How do I set goals I'll actually achieve?
Start with one or two SMART goals, then translate each into 3–5 weekly habits you can track. The 12-week horizon keeps them urgent, the weekly review keeps them honest, and the AI coach flags goals that are too vague to act on.
Can I capture thoughts from outside the app?
Yes. A Telegram bot, a browser bookmarklet, and a token-authenticated capture API all drop straight into your PARA inbox. Sort them later when you're at your computer.
Is there a free plan?
Yes. The free tier covers a full 12-week cycle with limited AI coach credits. Upgrade only if you need more AI conversations and integrations.
What's the PARA method you keep mentioning?
PARA — Projects, Areas, Resources, Archive — is Tiago Forte's organization framework. We use it for the thought capture inbox. Capture first, classify later. Nothing important falls through the cracks.
Can I export my data?
Yes. All your goals, declarations, thoughts, and reviews are exportable as Markdown or JSON. Your data is yours.

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Start setting goals you actually finish

Join the people who close the gap between goal setting and weekly execution — with SMART weekly habits, a focused 12-week framework, and an AI coach in their pocket.

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